Target Platform

Android, iOS

Company

Vudu

My Role

Lead UX PM responsible for designing the entire product.

Date

Sep 2013 - Mar 2020

Disc to Digital (D2D)

D2D is a feature that allows users to convert their DVD/BluRay discs into digital content.

CHALLENGE

Vudu users must use multiple devices and perform a lengthy process (10+ steps) to convert their DVD library into digital format. This cumbersome process adds friction to the conversion process and lowers user satisfaction.

Can this process be improved?

APPROACH

Given the goal, the first step was understanding the current pain points for the user to create the best solution.

Based on the analysis, we set the high-level target as a simple 3 step process:
Scan -> Convert -> Watch!!!

The aim is to get the user to the end state of consuming the digital content as quickly as possible

SOLUTION

The complexity was creating a process that can be finished in 3 steps. The screens were intentionally kept clean without extra information related to the movie. The whole flow matches the marketing story of 3 steps. The information conveyed on the screen was focused towards the result for the user.

Conversation Process

SCAN -> CONVERT -> WATCH

KPIs FOR THE FEATURE

# of new users registered with Walmart.com and Vudu account.
# of Walmart.com users that have activated a Vudu account and linked to their existing profile.
The time required for scanning to purchase.
Revenue generated by the new product.

WIREFRAMES AND FLOWS

OUTCOME

The new product is very well received. It is expected to get a significant number of unique users and increase in revenue.

Vudu/Walmart was awarded a design patent. I was the named inventor on the patents.
United States 29/597,804

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